Percentage Viewed/Listened to: This is best known as retention.This is all pretty incredible stuff, and this is how you use that data: It can show how many viewers your podcast had, how many of the segments or sections of your podcast were watched/listened to, and the average percentage viewed/listened to by your audience. The analytical service they provide to anyone who publishes online content is extremely important for the way we all develop online content, especially podcasters.īecause it’s a directory, it’s giving people recommendations directly from the Google search results page, and then data is born. That’s because it gets into their Google Podcast app much faster, which is where the majority of people are listening to podcasts when they search for apps. Again, this is a directory, not a standalone publishing platform.īest-case scenario is that you don’t have to focus on telling Google to crawl your website in the future, but you should still use Google Podcast and request that it find your podcast. However, as your podcast gets bigger and bigger, you’ll find that your podcast might already be listed by the time you take it to Google Podcasts. To create a Google Podcast, you have to sign in to their manager and tell Google “Hey, I need you to crawl the internet for my podcast and put it up for people to find in your directory,” which is what they’re designed to do.įor newer podcasts, this means that Google will put your podcast into their app and search results as quickly as possible, which will often be quicker than just waiting for them to crawl it automatically. To create a Google Podcast, you first have to understand that there are Google Podcasts for publishers (that’s you) and Google Podcasts for listeners. They also update podcasts very quickly after they’re indexed, so they’re actually one of the best ways to find out when new podcasts come out, short of having notifications enabled for the platform it’s published on. In our experience, and to no one’s surprise, Google does a phenomenal job at sorting through podcasts based on your search terms. Ideally, this is for people who already use Google services, and want to put their trust in Google to direct them to good quality podcasts based on their search terms. Google Podcast is for anyone who wants to publish or listen to podcasts and wants to get that information as fast as possible, whether it’s recommendations, or finding the specific podcast that they want to listen to and where it’s hosted. For publishers, Google Podcast is for you to share your podcast to more channels of the internet and make it easier (and quicker) for Google to find it.įor listeners, it means a more rich, dynamic experience where they’re actually recommended podcasts that they’ll like (that’s a dig-in on you, Spotify). There’s one side for publishers, and one side for listeners. The more publishing platforms you use for your podcast, the better. The thing is, if you publish in a ton of places, Google will pick just one of those publishing notifications to say “Okay, this is a new episode” and then index it. So either you can tell Google that you have a new podcast episode, or if you go through a publisher, that publisher will automatically tell Google and it can reduce the need to manually input it into Google Podcasts. Google has to crawl before it can index, and Google Podcast can help crawl it faster. That explanation would be too simple though, wouldn’t it? Google uses RSS feeds to find new podcasts and crawl websites.Ĭrawling is how Google finds content, and indexing is what happens when it’s added to a directory. It allows you to get your podcast into Google search results faster, and get in front of viewers that want your content. Google Podcast is not a publishing platform, but rather, a distribution platform. Get Your Podcast to as Many People as Possible. Should I Still Use Google Podcasts if I Upload to Apple Podcasts?.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |